Vision is a permanent or long-term goal, the fulfillment of which is a series of short-term missions. In a word, vision is a goal, and mission is a step towards achieving that goal. Vision is the personal dream, hope, or aspiration of entrepreneurs, which they want to achieve by building an organization. Definition of Vision By Different Authors Kotler defines, “It is a description of something (an organization, corporate culture, business, technology, and act) in the future.” Miller and Dess (1996) define, “Vision refers to the category of intentions that…
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