A mission is an overall goal of an organization that provides a guideline for all management levels and a guideline for decision making. A great mission is a fundamental element of good strategy because it helps define the core purpose of your organization. Definition of Mission By Different Authors According to Ackoff (1999, p. 83), “A mission statement states the organization’s reason for being, its ultimate ends, its ideals.” Bartkus et al. (2000, p. 28) define, “The best mission statements simply define the company’s business and suggest a future goal.”…
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