Marketing is a process used to promote a product, service, business, or brand. The main purpose of marketing is to increase the demand or value of a particular product, service, business, or brand to the general public. The father of marketing is Philip Kotler. Philip Kotler is an American marketing expert born in Chicago. He is the author of several books besides Marketing Management. Philip has so far received 12 honorary Ph.D. degrees from different universities. He holds a Masters in Economics from the Massachusetts Institute and a Ph.D. in…
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