Definition of Marketing by Different Authors

Definition of Marketing by Different Authors | Marketing Definition

Marketing is a process used to promote a product, service, business, or brand. The main purpose of marketing is to increase the demand or value of a particular product, service, business, or brand to the general public.

The father of marketing is Philip Kotler. Philip Kotler is an American marketing expert born in Chicago. He is the author of several books besides Marketing Management. Philip has so far received 12 honorary Ph.D. degrees from different universities. He holds a Masters in Economics from the Massachusetts Institute and a Ph.D. in the same field from the University of Chicago

Marketing seeks the needs of consumers and provides the necessary products or services. It is always involved in product innovation and development through continuous research activities with product delivery. At the same time, marketing seeks to achieve consumer satisfaction by producing and supplying up-to-date products or services using modern technology to suit consumer needs and tastes.

Definition of Marketing by Different Authors:

According to Philip Kotler, “Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others.”

According to the American Marketing Association (1988), “Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual (customer) and organizational objectives.”

Peter Drucker defines, “Marketing is not only much broader than selling; it is not a specialized activity at all. It encompasses the entire business. It is the whole business seen from the point of view of the final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”

In the words of Philip Kotler and Kevin Lane, “Marketing management is the art and science of choosing target markets and getting, keeping and growing customers through creating, delivering and communicating superior customer values of management.”

In the words of Cundiff and still (1964), “Marketing is a social process by which individuals and groups obtain what they need and want, through creating and exchanging products and value with others.”

According to Kotler and Armstrong, (1996),

“Marketing is the business function that identifies customers’ needs and wants, determines which target markets the organization can serve best, and designs appropriate products, services, and programs to serve these markets.”

Stanton (1964) defines, “Marketing is a total system of business activities designed to plan, price, promote and distribute want-satisfying goods and services to present and potential customers.”

Johnson (1982) states, “Marketing is the function that assesses consumer needs and then satisfies them by creating an effective demand for, and providing, the goods and services at a profit.”

Mark Burgess defines, “Marketing is the process by which a firm profitably translates customer needs into revenue.”

Definition of Marketing by Different Authors:

According to Chris Garrett, “Marketing is the process of building relationships with prospects and customers so that you can profitably develop and promote products and services.”

Andrew Cohen states, “Marketing is meeting the needs and wants of a consumer.”

Robin Korman defines, “Marketing is the practice of increasing awareness, consideration, purchase/repurchase and preference for a product or service through consumer-driven benefits, advertising, packaging, placement, pricing, and promotions.”

According to Patrick Prothe, “Marketing is all activities designed to attract and connect customers with the products and services they need. Includes inbound and outbound marketing tactics across all channels – one-to-one and one-to-many.”

Jayme Soulati states, “Marketing creates integrated campaigns to generate leads that positively influence sales, brand, value, and vision.”

Deborah Weinstein defines, “Marketing builds relationships between consumers and brands. The many disciplines that go into the process, together create a brand personality designed to be compatible with the target. Marketing romances the consumer in the hopes of establishing a long-term commitment.”

Marketing is the process of selling a product or service. If you know the marketing techniques, you can easily reach the customer. Marketing will increase the brand value of your business as well as increase your sales. To be successful in business, we have to adopt various strategies. The most important thing is marketing.

Marketing of the product is significantly necessary to do business. No business can survive without marketing. Proper marketing of products is very important to persist in this competitive market.

The four main areas of marketing are: The 4 Ps

  1. Product
  2. Price
  3. Place
  4. Promotion

Product: The product you want to market.

Price: The price at which you want to sell the product.

Place: The place from which the customer or buyer will purchase the product.

Promotion: Promotion is the way you want to promote your product.

We can do marketing using 3 techniques. These are:

  1. Traditional Marketing
  2. Digital Marketing
  3. Word of Mouth Marketing

Traditional Marketing: Traditional marketing is the promotion of products through radio, TV, newspapers, banners, templates, leaflets, festoons, etc.

Digital Marketing: The process of marketing through the online internet is digital marketing. Digital marketing is also called internet marketing or online marketing.

Different Digital Marketing areas: 

  • Social Media Marketing
  • Search Engine Marketing (SEO)
  • Email marketing
  • Affiliate Marketing
  • Content Marketing
  • Pay Per Click Advertising
  • Mobile marketing
  • Forum Marketing
  • Referral Marketing

Word of Mouth Marketing:

The word of Mouth Marketing marketing process is very profitable. Through this, the new companies have become quite popular. The word of mouth marketing process is completed when the customer likes the product and they express the word about that product in their personal life.

Some marketing Tips:

It is very difficult to succeed in any business. But it is very easy to be successful if you know some marketing strategies. So here are some tips to help you get started:

  1. You first have to think about what the customer needs.
  2. Try to know the budget of the customers and determine the price of your product.
  3. If you can explain why your product is better than others, 80% of customers will be more interested.
  4. About 80% of consumers use a good brand of product or service. They think that a good brand means a good product. So you need to create a good image of your business brand in advance.
  5. You can smoothly run ads targeting customers on any topic through digital marketing. By doing this, people sitting at home will also be able to know about your business through the internet, etc.

Read More:

Definition of Management by Different Authors


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